GAINS OF MARKETING THROUGH A USB Different companies all over the world including business enterprises compete for customers in order to penetrate the market for new company products, cut a niche for the company brand, expand existing market share or for purposes of having a competitive advantage over the competitors in the same industry. All these deliberate efforts are achieved by use of internal marketing department, hiring of external promotional consultants. The various approach used so that the intended objectives can be met are very expensive depending on the media been used to reach the target customers. Therefore, for starters some of these tactics may be out of the reach due to the high cost involved in order to make any meaningful impact. Irrespective of a company or a business start-up having limited resources, there are other marketing techniques that can be used and still achieve the intended objectives. All that is need is some little innovation with available resources and the gains can be enormous. One such marketing campaign can be done through the use of custom flash drives. Given that not all companies have the financial muscle to run a serious campaign, a company may become a little innovative and use simple but cost effective media like custom USB. For purposes of reducing the promotional budget, a company management may resolve to acquire promo flash drives with low capacity like one GB and distribute them strategically to the target customers and still make an impact. In view that the general principle is to have brand exposure, promo flash drives will still serve the purpose. Another the benefit of using a custom flash drive is that you can be able to put a logo or company colors to the USB. This helps a lot in brand exposure as the customer moves around with the flash drive. Further, the impact can be enhanced for a longer period by simply engraving the logo to the usb. Another considered advantage of custom USB is that the promo flash drives can be presented as gifts to family members, friends, best-performing employees and loyal customers. Irrespective of the recipient the gain is on the brand exposure occasioned by the action. To enhance the brand, promo USB can be presented in many designs, shapes, dimensions, and materials like wooden USB that has a friendly feel or a leather material that presents a mature style. If company colors are also incorporated, the effort can be very ideal for business. Besides that, it’s possible to easily distinguish the custom USB with that of others because of the uniqueness aspect. They can help even in tracking a lost or misplaced USB because of its distinguished identity.