Benefits of Using a Retail Display
Retail display solutions can be used in increasing the sales of your products tenfold. According to research done by experts, most consumers make their decisions at point of purchase. It is estimated that 60 percent of the total purchase is brought by retail displays which serves as the most important factor in promoting stores.
In today’s time, there are so many product info and ads that are bombarding shoppers. To be able to convert high margin sales, it is imperative for retailers to locate effective solutions that’ll make their brand noticeable from the general public. It therefore becomes crucial to learn how to properly compete with attention as well as interests of consumers in retail markets. The truth is, retail displays are basically fixtures that are holding the inventory or present feature products. These display racks are perfect if you wish to attract attention in a competitive manner.
Given the fact that your displays are deployed and designed properly, you will be able to reap its benefits like what is discussed below.
Number 1. Boost your profits – some of the best retail displays can help in boosting the perceived product value and draw prospective customers at the same time. There have been various tests done showing that different shoppers are actually willing to pay 50 percent more for a certain product if it is displayed on well designed retail fixture.
Number 2. Attention to detail – you can boost sales simply by having eye catching and interesting displays as it helps you in generating attention of prospective customers and be able to entice them in physically engaging with store products. You can’t convert sales if your merchandises can’t properly compete if it fails to get attention.
Number 3. Location – positioning retail displays in a strategic location of your store helps in guiding your customers through your shop to the high margin product areas. In addition to the fact that you should present your products at the appropriate place in your store, a branded display ensures that your real estate is secured.
Number 4. Elevate your branding – elegant and customized displays can help in putting more emphasis on the main features of the product and market brand name effectively. With informative signs and banners, you’ve got the chance not just to get the attention of your shoppers but also, communicate your message about your company or product to consumers.
Number 5. Promote new services and products – creative and innovative display fixtures are going to provide platform to launch new services and products in your prospective market.
Learning how to use retail displays will help you to boost conversion rate of your business while increasing its sales.