How to Choose Promotional Items
There are a few things you have to put into consideration when you want to choose the best promotional items for your business. You need to think of the whole process, and the items specifically.
You have to get the purpose for the promotional items clearly understood before you proceed. This will serve as the guide to the rest of the exercise. You need to decide whether it is a large number of people you are aiming at and fast, or it is a smaller select group of clients you have in mind.
A large population dictates that the business spends more on items that are more cost-effective and little on items that are pricier. That would work best for a select group of clients, where you want to give more value.The pricier items are for, the smaller select group being targeted. You can even consider electronics at this stage.
It is important that the selected items are relevant to the targeted audience and clients. This seems so simple to understand nut many business owners fail to get the concept. Those who own businesses that provide cleaning services, for example, would do well to get giveaways that are related to cleaning. This is how your clients will remember your brand name and have an automatic association with the name and service. For accounting firms, giving away notepads, calculators, or other accounting related items makes sense.
You also have to select promotional items that are in season. It will be redundant to get your clients sunglasses when it is still winter. You could instead get the stainless steel tumblers, since they will use them to keep their drinks warm. You can still go for mugs, beanies, and blankets when it is winter time. When it comes to summer, sunglasses, coolers, and beach items will make the most sense.
You need to select items that are of the highest quality when it comes to promotional exercises. People automatically associate the quality of the giveaway with the quality of your business. Cheap items are taken to reflect the rest of the business poorly. High quality means the business is great.
The chosen items need to also take a bit of wear and tear. You will not score much points if the chosen items cannot stay in use for long. The longer the lifespan the better.
Do not fall for the cheap price trap. This should be aggressively avoided, since price is not the only think one has to think of. It will of course not make business sense to pay a price higher than the average cost. Check also that you do not pick the cheapest. Look for a way to balance between price and quality.